Browsing by Author Алканова Ольга Николаевна

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Showing results 1 to 18 of 18
PreviewIssue DateTitleAuthor(s)
2018Analysis of the Gaps in Consumer Perception of a Customer-Oriented Approach in the Banking IndustryОбухов Никита Сергеевич; Obukhov Nikita
2018Consumer Behavior in the Organic Food MarketАйвазян Мэри Гайковна; Aivazian Meri
2017Consumer’s Attitude Towards Online Shopping in RussiaМальцев Артём Романович; Maltsev Artem
2018Determinants of Customer Satisfaction on Chinese and Russian M-Commerce MarketsШарко Ольга Игоревна; Sharko Olga
2018Determining Factors of Adoption of Digital Device Wallets by Russian ConsumersВороненко Дмитрий Олегович; Voronenko Dmitrii
2016The development of marketing strategy for RITINI in the Russian market of women's clothingУмнова Маргарита Вячеславовна; Umnova Margarita
2018The Effect of Online Promotion on Consumer-Based Brand Equity Components in the Color Cosmetics MarketЯковенко Алина Юрьевна; Iakovenko Alina
2018The Effect of Perception of Economic Situation on Consumer Behavior in the Russian Smartphone MarketМартыненко Ольга Андреевна; Martynenko Olga
2018The Effect of Promotion with the Use of Digital Technologies on Millenials Generation Consumers’ Attitude to Fashion-Retail BrandsХасанова Зарина Анасовна; Khasanova Zarina
2016Factors affecting consumer behavior in context of service using after its digitalizationТитов Антон Станиславович; Titov Anton
2017Factors affecting customer loyalty to baby food brands in the market of St.PerersburgХарисова Ксения Рашидовна; Kharisova Kseniia
2016The improvement of loyalty program for Petersburg Fuel CompanyПопов Николай Викторович; Popov Nikolay
2017Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti regionЛипартелиани Тамара Гиоргивна; Liparteliani Tamara
2018The Study of Barriers Preventing Customers from Subscription to Mobile Music Streaming Services in RussiaБобров Максим Сергеевич; Bobrov Maksim
2016A study of consumer perception of changes in St. Petersburg dairy market supplyСидоренко Алексей Алексеевич; Sidorenko Alexey
2017The Study of Digital Marketing Solutions Effect on Customer-Based Brand Equity in Cosmetic Industry in RussiaЗикеева Мария Александровна; Zikeeva Maria
2017The Study of Marketing Knowledge Management Role in Marketing Strategy of Telecommunication Companies in IndonesiaМарета Зелфа Лола; Maretha Zelfa Lola
2017Using gamification tools to enhance the effectiveness of loyalty programsШушпанова Ксения Сергеевна; Shushpanova Kseniia