Просмотр собрания по группе - Авторы Старов Сергей Александрович

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2018Analysis of the Gamification Influence on Consumer Perception of Loyalty Programs in Retail IndustryСуменков Александр Александрович; Sumenkov Aleksandr
2016Application of customer-based brand equity model for strengthening the competitive position of UNIQLO brand on the Russian marketТомилова Александра Ринатовна; Tomilova Aleksandra
2016Brand equity, satisfaction and advocacy of European business schools based on distinct exchange student profilesМучи Аттила; Mucsi Attila
2022Customer-Based Brand Equity Evaluation of Online-Retailer in Russian E-Grocery MarketОсманова Эльмира Романовна; Osmanova Elmira Romanovna
2022The Customer-Based Brand Equity for Museums: the Manege Central Exhibition Hall CaseДжудичи Элеонора Тереза Витториа; Dzudici Eleonora Tereza Vittoria
2020Designing SMM strategy for the promotion of the brand of Perm cityГрозных Арина Андреевна; Groznyh Arina Andreevna
2023Determinants of Russian Consumers’ Purchase Intention toward Private Label ProductsБулатова Наталья Сергеевна; Bulatova Natala Sergeevna
2020Developing of marketing communication program for Anzu brandПетровских Иван Александрович; Petrovskih Ivan Aleksandrovic
2017Development of activities to enhance customer-based equity of the Biotherm brand in the Russian market of luxury cosmeticsЗагреба Елена Петровна; Zagreba Elena
2021Development of an advertising campaign to encourage residents of St. Petersburg to use Sberbank Online to pay for housing and utilities servicesСоколова Анастасия Павловна; Sokolova Anastasia Pavlovna
2023Development of an SMM Program to Promote the Brand of the Zeleny Bereg Retail Chain in the Dairy Market of St. Petersburg and the Leningrad RegionСердюкова Юлия Вадимовна; Serdukova Ulia Vadimovna
2016The development of brand positioning strategy for GreenstateФеоктистова Юлия Павловна; Feoktistova Iuliia
2021Development of co-branding events to promote the 12 STOREEZ brand on the Russian women's clothing marketБебекина Александра Сергеевна; Bebekina Aleksandra Sergeevna
2021The development of pricing strategy elements of the hair care service relanch under the Redken brand of L'Oreal companyНикейцева Дарья Андреевна; Nikejceva Dara Andreevna
2022Development of SMM Program for Promotion of Pharmaceutical Brand "Triazavirin" on the Russian Market of Antiviral DrugsГойколова Анастасия; Gojkolova Anastasia
2021Development of SMM programm to promote "Имидж-школа Елены Анненковой" on the Russian market of education in the sphere of personal imageАнненкова Влада Вячеславовна; Annenkova Vlada Vaceslavovna
2023Development of the Brand Platform for Confectionery Products of LLC "PTK Ambar" on the St. Peterburg MarketЦибин Ярослав Константинович; Cibin Aroslav Konstantinovic
2020Development of the SMM program to promote the "Krasotka" brand in the retail market of women's clothes in KemerovoКошевая Анна Александровна; Kosevaa Anna Aleksandrovna
2023Drivers and Barriers of the Decision to Subscribe to Online Learning Platforms in RussiaСадовникова Ульяна Павловна; Sadovnikova Ulana Pavlovna
2017Driving Factors for Successful Brand Extensions in Chinese Market: the Case of Chinese Brand Xiaomi TechЮань Шуцзе; Yuan Shujie