1. DSpace at Saint Petersburg State University

Просмотр собрания по группе - Авторы Алканова Ольга Николаевна

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2021The impact of co-creation on consumer behavior in game industryЗаречнева Ксения Дмитриевна; Zarecneva Ksenia Dmitrievna
2021The Impact of Company’s Corporate Social Responsibility (CSR) on Consumer Brand Equity and Purchase IntentionЛодяная Алёна Михайловна; Lodanaa Alena Mihajlovna
2021The Impact of Consumer Digital Competence on Acceptance of Digital Ecosystem Solutions: the Case of SberСаакян Ануш Гайковна; Saakan Anus Gajkovna
2022The Impact of P2P Service Platform Interface on User Trust and BehaviorСычева Варвара Владимировна; Syceva Varvara Vladimirovna
2021Impact of rewards on generation and use of online consumer reviewsХолдорбекова Зарина Дилдоровна; Holdorbekova Zarina Dildorovna
2016The improvement of loyalty program for Petersburg Fuel CompanyПопов Николай Викторович; Popov Nikolay
2023Improving the Brand Promotion Strategy of the Restaurant Group "Komitet"Скорик Кирилл Олегович; Skorik Kirill Olegovic
2023Improving the Effectiveness of Marketing Communications of Russian B2C Super Apps by Combining In-app ChannelsaКазаков Андрей Юрьевич; Kazakov Andrej Urevic
2020Influence of buyers' perceived risk of private label's goods in comparison with manufacturer companies' goods on the market of FMCG in St.PetersburgМосковая Юлия Александровна; Moskovaa Ulia Aleksandrovna
2021Influence of chatbot user experience on online retailers brand attitudeЛяхницкая Лидия Владимировна; Lahnickaa Lidia Vladimirovna
2022The Influence of Communicative Tactics of Organizational Response to Negative Online Reviews on Consumer BehaviorНиколаенко Ксения Евгеньевна; Nikolaenko Ksenia Evgenevna
2022The Influence of Companies' Corporate Social Responsibility (CSR) Activities on Consumers' Attitudes and Behavioral Intentions in the Fast Fashion MarketСелезнева Анна Игоревна; Selezneva Anna Igorevna
2023The Influence of International Social Network Ban on Consumers' Attitude to Russian Social Media: Case of VKИлива Мария Николаевна; Iliva Maria Nikolaevna
2021The Influence of Social Media Marketing on Impulse Buying Intent: the Case of WeChatЛэй Юйхан; Lej Ujhan
2020Investigating Factors Influencing Dream of Luxury Among MillennialsГоршинев Семён; Gorsinev Semen
2020Investigating the Determinants of Customers’ Propensity to Plan Purchases during SalesБасенко Вероника Олеговна; Basenko Veronika Olegovna
2022Investigation of Perceived Value of Online Cinemas' Recommender Systems on Russian MarketМусохранов Евгений Вячеславович; Musohranov Evgenij Vaceslavovic
2021Loyalty program development for LLC "Brave Goodies"Верещагина Александра Андреевна; Veresagina Aleksandra Andreevna
2017Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti regionЛипартелиани Тамара Гиоргивна; Liparteliani Tamara
2020Marketing strategy for launching Expertlead into the St. Petersburg marketПайкин Никита Михайлович; Pajkin Nikita Mihajlovic
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