Просмотр собрания по группе - Авторы Алканова Ольга Николаевна

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2022The Influence of Communicative Tactics of Organizational Response to Negative Online Reviews on Consumer BehaviorНиколаенко Ксения Евгеньевна; Nikolaenko Ksenia Evgenevna
2022The Influence of Companies' Corporate Social Responsibility (CSR) Activities on Consumers' Attitudes and Behavioral Intentions in the Fast Fashion MarketСелезнева Анна Игоревна; Selezneva Anna Igorevna
2023The Influence of International Social Network Ban on Consumers' Attitude to Russian Social Media: Case of VKИлива Мария Николаевна; Iliva Maria Nikolaevna
2021The Influence of Social Media Marketing on Impulse Buying Intent: the Case of WeChatЛэй Юйхан; Lej Ujhan
2020Investigating Factors Influencing Dream of Luxury Among MillennialsГоршинев Семён; Gorsinev Semen
2020Investigating the Determinants of Customers’ Propensity to Plan Purchases during SalesБасенко Вероника Олеговна; Basenko Veronika Olegovna
2022Investigation of Perceived Value of Online Cinemas' Recommender Systems on Russian MarketМусохранов Евгений Вячеславович; Musohranov Evgenij Vaceslavovic
2021Loyalty program development for LLC "Brave Goodies"Верещагина Александра Андреевна; Veresagina Aleksandra Andreevna
2017Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti regionЛипартелиани Тамара Гиоргивна; Liparteliani Tamara
2020Marketing strategy for launching Expertlead into the St. Petersburg marketПайкин Никита Михайлович; Pajkin Nikita Mihajlovic
2023Model of Consumer Choice on the Russian Cat Food MarketЗеленевская Александра Павловна; Zelenevskaa Aleksandra Pavlovna
2023Motives and Barriers in Formation of Organic Products Purchase Intention on the Saint-Petersburg MarketСидорова Полина Андреевна; Sidorova Polina Andreevna
2022Personalization Effects in Online Retail: Case of the Russian MarketПлятинский Артем Владиславович; Platinskij Artem Vladislavovic
2023Prerequisites for Symbolic Consumption in the Russian Apparel MarketСкородумова Мария Алексеевна; Skorodumova Maria Alekseevna
2020Price positioning of the mobile application CoinKeeper in the Russian marketКосякова Анна Александровна; Kosakova Anna Aleksandrovna
2021Promotion of the extended range of Losevo productsКрюков Эрик Сергеевич; Krukov Erik Sergeevic
2020Research of motives and barriers in formation of eco-clothing purchase intention on St. Petersburg marketКалачян Циала Нориковна; Kalacan Ciala Norikovna
2022The Role of Brand Activism in Shaping Purchase Intentions in the Russian Market of Skin Care CosmeticsВетошкина Арина Васильевна; Vetoskina Arina Vasilevna
2020The role of omni-channel approach in creating loyal community in the videogame insdustryЩербакова Светлана Сергеевна; Serbakova Svetlana Sergeevna
2020The role of omni-channel strategy in the formation of customer experienceКолбасюк Екатерина Игоревна; Kolbasuk Ekaterina Igorevna