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Предварительный просмотр | Дата выпуска | Название | Автор(ы) |
| 2012 | Brand equity in modern marketing theory | Muravskii, D. V.; Smirnova, Maria M.; Alkanova, O. N. |
| 2016 | Brand equity, satisfaction and advocacy of European business schools based on distinct exchange student profiles | Мучи Аттила; Mucsi Attila |
| 2022 | Brand Evolution Based on Innovation: Starbucks Coffee Company Case Study | Иванова Светлана Валерьевна; Ivanova Svetlana Valerevna |
| 2013 | Brand extension as a real option: case of fast-moving consumer goods companies | Mestnikova, Kyunney; Местникова, К. |
| 25-сен-2013 | Brand Financial Performance Factors: Empirical Evidence from Russian Brands | Alkanova, Olga N.; Starov, Sergey A. |
| июн-2020 | Brand imitation in the modern simulacrum market versus marketing ethics | Cherenkov, Vitaly I.; Starov, Sergei A.; Gladkikh, Igor V. |
| 2017 | Brand journalism as a method of mass media promotion | Султанбекова Зарема Артуровна; Sultanbekova Zarema |
| сен-2023 | Brand management through building a loyalty chain of the target audience | Staroverova, Irina I. |
| 2019 | The brand of a country as a way of its promotion as a tourist destination as illustrated by the Slovak Republic | Плшко Михал; Plsko Mihal |
| дек-2018 | Brand orientation: The construct and position in marketing theory | Kusraeva, Olga A. |
| мар-2017 | Brand personality evaluation: The case of universities in Nizhny Novgorod | Alexandrovskiy, Sergey V.; Fomenkov, Denis A. |
| 2011 | Brand portfolio analysis in the female segment of Russian market: The case of Gilette company | Denisova, Yulia; Денисова, Ю. |
| 2018 | "Brand Religion" as a Phenomenon of New Religiousness | Смоленков Олег Владимирович; Smolenkov Oleg |
| сен-2020 | Branding and modification of consumer behavior during the cardinal transformation of economy | Cherenkov, Vitally I.; Karpova, Svetlana V.; Tanichev, Alexander V. |
| 2023 | Branding in innovation-oriented companies | Лавриненко Валерия Вадимовна; Lavrinenko Valeria Vadimovna |
| 2022 | Branding new eco-materials in China | Юй Тао; Uj Tao |
| 2022 | Branding of territories as a means of regional identity promotion (on the example of the Canadian province of Quebec) | Привалова Евгения Владимировна; Privalova Evgenia Vladimirovna |
| сен-2023 | Brands, pseudobrands, and quasi-brands in the multi-level macroecosystem of nation branding | Cherenkov, V. I.; Starov, S. A.; Stuglev, A. A.; Gladkikh, I. V. |
| 2020 | Brazil and Russia as BRICS countries: global and national prospects | Да Сильва Безерра Валдир; Da Silva Bezerra Valdir |
| 2022 | Brazilian labour court decisions on privacy rights in the technology era | dos Anjos Ramos Carvalho e Silva, Mariana; da Silveira Zanin, Henrique |