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Title: Brand equity in modern marketing theory
Other Titles: Капитал бренда в современной теории маркетинга
Authors: Muravskii, D. V.
Smirnova, Maria M.
Alkanova, O. N.
Муравский, Д. В.
Смирнова, М. М.
Алканова, О. Н.
Issue Date: 2012
Publisher: Graduate School of Management, Saint Petersburg State University
Series/Report no.: Working Paper;7(R)_2012
Appears in Collections:Working Papers

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