Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/813
Title: | Brand equity in modern marketing theory |
Other Titles: | Капитал бренда в современной теории маркетинга |
Authors: | Muravskii, D. V. Smirnova, Maria M. Alkanova, O. N. Муравский, Д. В. Смирнова, М. М. Алканова, О. Н. |
Issue Date: | 2012 |
Publisher: | Graduate School of Management, Saint Petersburg State University |
Series/Report no.: | Working Paper;7(R)_2012 |
URI: | http://hdl.handle.net/11701/813 http://hdl.handle.net/11701/813 |
Appears in Collections: | Working Papers |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
7(R)_2012.pdf | 866,39 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.