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Title: Brand portfolio analysis in the female segment of Russian market: The case of Gilette company
Other Titles: Анализ бренд-портфеля компании в женском сегменте на российском рынке: на примере компании Gillette
Authors: Starov, Sergei A.
Denisova, Yulia
Денисова, Ю.
Issue Date: 2011
Publisher: Master in International Business, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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