Browsing by Author Смирнова Мария Михайловна

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PreviewIssue DateTitleAuthor(s)
2017Acceptance of Augmented Reality in M-Commerce: the Role of Consumers' Motivation, Drivers and BarriersЧеренко Полина Леонидовна; Cherenko Polina
2018Analysis of the Gaps in Consumer Perception of a Customer-Oriented Approach in the Banking IndustryОбухов Никита Сергеевич; Obukhov Nikita
2016Awareness of marketing stimuli influence on consumer responseГоловачева Ксения Сергеевна
2016Big data analytics as a marketing tool: The best practices of Russian companiesАртюхова Екатерина Андреевна; Artiukhova Ekaterina
2016Building customer loyalty in Internet pharmaceutical retail: International experience and implementation in RussiaГабур Анастасия Александровна; Gabur Anastasiia
2018Changes in Consumer Behavior: Embracing Generation Z in RussiaАскенова Лаура; Askenova Laura
2018Consumer Behavior Factors in Natural Beauty and Personal Care Market in Russia.Панова Виктория Евгеньевна; Panova Viktoriia
2018Consumer Behavior in the Organic Food MarketАйвазян Мэри Гайковна; Aivazian Meri
2016Country-specific factors influencing low-cost carrier market in RussiaДьяков Василий Александрович; Diakov Vasilii
2017Crossover of brands and its effect on consumer perceptionОвчинникова Анна Александровна; Ovchinnikova Anna
2017The development of marketing activities to increase customer loyalty for the DLT department storeКусенкова Дарья Сергеевна; Kusenkova Daria
2018Digital Marketing Strategies in FMCG MarketТепляшин Денис Вячеславович; Tepliashin Denis
2018The Effect of Online Promotion on Consumer-Based Brand Equity Components in the Color Cosmetics MarketЯковенко Алина Юрьевна; Iakovenko Alina
2018Examining the Relationship of Brand Love and Brand Loyalty to Luxury Fashion Brands in RussiaАчимпонг Ивонн Конаду; Aсheampong Yvonne Konadu
2016The improvement of joint promotion program for a wine distributor: A case study of simpleКутергина Евгения Викторовна; Kutergina Evgeniya
2018The Influence of the Effect of the Country of Origin on the Consumers’ Evaluation of Finnish Origin GoodsБабич Анастасия Кирилловна; Babich Anastasiia
2017Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti regionЛипартелиани Тамара Гиоргивна; Liparteliani Tamara
2016Marketing strategy for company Innocent in RussiaТукмакова Юлия Владимировна; Tukmakova Iuliia
2016Prediction and decision making support in Dutch electricity market using big data techniques: A comparative analysis of different approachesЧжао Юйчэнь; Zhao Yuchen
2018The Role of Initial Consideration and Active Evaluation Within the Consumer Decision Journey Framework: the Journey Experience of Amazon Italy Customers.Бассани Дольче Джудит; Bassani Dolce Jehudith