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Research RepositorySaint Petersburg State University
DSpace at Saint Petersburg State University
Browsing by Author Смирнова Мария Михайловна
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Showing results 1 to 20 of 23
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Issue Date
Title
Author(s)
2017
Acceptance of Augmented Reality in M-Commerce: the Role of Consumers' Motivation, Drivers and Barriers
Черенко Полина Леонидовна; Cherenko Polina
2018
Analysis of the Gaps in Consumer Perception of a Customer-Oriented Approach in the Banking Industry
Обухов Никита Сергеевич; Obukhov Nikita
2016
Awareness of marketing stimuli influence on consumer response
Головачева Ксения Сергеевна
2016
Big data analytics as a marketing tool: The best practices of Russian companies
Артюхова Екатерина Андреевна; Artiukhova Ekaterina
2016
Building customer loyalty in Internet pharmaceutical retail: International experience and implementation in Russia
Габур Анастасия Александровна; Gabur Anastasiia
2018
Changes in Consumer Behavior: Embracing Generation Z in Russia
Аскенова Лаура; Askenova Laura
2018
Consumer Behavior Factors in Natural Beauty and Personal Care Market in Russia.
Панова Виктория Евгеньевна; Panova Viktoriia
2018
Consumer Behavior in the Organic Food Market
Айвазян Мэри Гайковна; Aivazian Meri
2016
Country-specific factors influencing low-cost carrier market in Russia
Дьяков Василий Александрович; Diakov Vasilii
2017
Crossover of brands and its effect on consumer perception
Овчинникова Анна Александровна; Ovchinnikova Anna
2017
The development of marketing activities to increase customer loyalty for the DLT department store
Кусенкова Дарья Сергеевна; Kusenkova Daria
2018
Digital Marketing Strategies in FMCG Market
Тепляшин Денис Вячеславович; Tepliashin Denis
2018
The Effect of Online Promotion on Consumer-Based Brand Equity Components in the Color Cosmetics Market
Яковенко Алина Юрьевна; Iakovenko Alina
2018
Examining the Relationship of Brand Love and Brand Loyalty to Luxury Fashion Brands in Russia
Ачимпонг Ивонн Конаду; Aсheampong Yvonne Konadu
2016
The improvement of joint promotion program for a wine distributor: A case study of simple
Кутергина Евгения Викторовна; Kutergina Evgeniya
2018
The Influence of the Effect of the Country of Origin on the Consumers’ Evaluation of Finnish Origin Goods
Бабич Анастасия Кирилловна; Babich Anastasiia
2017
Marketing plan for the entry of a new wine house into the HoReCa segment of the Georgian wine market: Evidence from the Kakheti region
Липартелиани Тамара Гиоргивна; Liparteliani Tamara
2016
Marketing strategy for company Innocent in Russia
Тукмакова Юлия Владимировна; Tukmakova Iuliia
2016
Prediction and decision making support in Dutch electricity market using big data techniques: A comparative analysis of different approaches
Чжао Юйчэнь; Zhao Yuchen
2018
The Role of Initial Consideration and Active Evaluation Within the Consumer Decision Journey Framework: the Journey Experience of Amazon Italy Customers.
Бассани Дольче Джудит; Bassani Dolce Jehudith
