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http://hdl.handle.net/11701/927
Title: | The influence of marketing expenditures on firm value: The case of European and American FMCG companies |
Other Titles: | Влияние расходов на маркетинг на стоимость компании (на примере европейских и американских компаний, производящих потребительские товары быстрого использования) |
Authors: | Smirnova, Maria M. Keshishev, Ilia Кешишев, И. |
Issue Date: | 2011 |
Publisher: | Master in International Business, Graduate School of Management, Saint Petersburg State University |
URI: | http://hdl.handle.net/11701/927 |
Appears in Collections: | Master's Theses |
Files in This Item:
File | Description | Size | Format | |
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Keshishev_Advisor's Reference.pdf | 1,74 MB | Adobe PDF | View/Open | |
Keshishev_Referee's Review.pdf | 132,52 kB | Adobe PDF | View/Open | |
The influence of marketing expenditures on a firm value_ the case of American and European FMCG companies [master's thesis MIB] – ВШМ СПбГУ – Vivaldi.html | 34,72 kB | Full Text available in Vivaldi | View/Open |
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