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The influence of marketing expenditures on a firm value: the case of American and European FMCG companies [master's thesis MIB]
Keshishev Ilia, Smirnova Maria M.
The influence of marketing expenditures on a firm value: the case of American and European FMCG companies [master's thesis MIB]
St. Petersburg
2011
74l. il.
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