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Title: The influence of marketing expenditures on firm value: The case of European and American FMCG companies
Other Titles: Влияние расходов на маркетинг на стоимость компании (на примере европейских и американских компаний, производящих потребительские товары быстрого использования)
Authors: Smirnova, Maria M.
Keshishev, Ilia
Кешишев, И.
Issue Date: 2011
Publisher: Master in International Business, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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