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Title: | Positioning as the basis of premium products promotional mix development: The case of Imperial Porcelain Manufacture on French market |
Other Titles: | Позиционирование как основа разработки комплекса мероприятий по продвижению премиальной продукции (на примере Императорского Фарфорового Завода на рынке Франции) |
Authors: | Voronkov, Sergey Воронков, С. |
Issue Date: | 2011 |
Publisher: | Master in International Business, Graduate School of Management, Saint Petersburg State University |
URI: | http://hdl.handle.net/11701/914 |
Appears in Collections: | Master's Theses |
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