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Title: Positioning as the basis of premium products promotional mix development: The case of Imperial Porcelain Manufacture on French market
Other Titles: Позиционирование как основа разработки комплекса мероприятий по продвижению премиальной продукции (на примере Императорского Фарфорового Завода на рынке Франции)
Authors: Voronkov, Sergey
Воронков, С.
Issue Date: 2011
Publisher: Master in International Business, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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