Research RepositorySaint Petersburg State University
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http://hdl.handle.net/11701/900| Title: | The role of tactical marketing decisions on new products performance: The moderating effect of entry timing |
| Other Titles: | Влияние тактических маркетинговых решений на успех новых продуктов: модерирующий эффект времени вывода на рынок |
| Authors: | Malmivaara, Laura T. H. Мальмиваара, Л. Т. Х. |
| Issue Date: | 2011 |
| Publisher: | Master in Information Technologies and Innovation Management, Graduate School of Management, Saint Petersburg State University |
| URI: | http://hdl.handle.net/11701/900 |
| Appears in Collections: | Master's Theses |
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