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Title: The role of tactical marketing decisions on new products performance: The moderating effect of entry timing
Other Titles: Влияние тактических маркетинговых решений на успех новых продуктов: модерирующий эффект времени вывода на рынок
Authors: Malmivaara, Laura T. H.
Мальмиваара, Л. Т. Х.
Issue Date: 2011
Publisher: Master in Information Technologies and Innovation Management, Graduate School of Management, Saint Petersburg State University
Appears in Collections:Master's Theses

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