Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/32570
Title: | Value of Story-telling Animation in a Website for Brands: Consumer Response in Hedonic and Utilitarian Consumption Contexts |
Other Titles: | Ценность «рассказывающей» анимации на веб-сайте для брендов: реакция потребителей в гедонистическом и утилитарном контекстах потребления |
Authors: | Junhong Min Junhong Min Андреева Екатерина Константиновна Andreeva Ekaterina Konstantinovna Далман Мустафа Дениз Dalman Mustafa Deniz |
Issue Date: | 2021 |
URI: | http://hdl.handle.net/11701/32570 |
Appears in Collections: | MASTER'S STUDIES |
Files in This Item:
File | Description | Size | Format | |
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Thesis___July_7___Andreeva_E.pdf | Article | 1,57 MB | Adobe PDF | View/Open |
reviewSV_Andreeva_Advisor.doc | ReviewSV | 56,5 kB | Microsoft Word | View/Open |
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