Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/1572
Title: | Evaluation of customer-based brand equity of Milka chocolate on confectionary markets of Saint Petersburg and Almaty |
Other Titles: | Оценка потребительского марочного капитала бренда шоколада Milka на рынках Санкт-Петербурга и Алма-Аты |
Authors: | Kopanova, Mariam N. Копанова, М. Н. |
Issue Date: | 2015 |
Publisher: | Saint Petersburg University, Graduate School of Management, Master in International Business Program |
URI: | http://hdl.handle.net/11701/1572 |
Appears in Collections: | Master's Theses |
Files in This Item:
File | Description | Size | Format | |
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Kopanova_Referee_Review.pdf | 306,95 kB | Adobe PDF | View/Open | |
Kopanova_Sc_Adv_Reference.pdf | 117,54 kB | Adobe PDF | View/Open | |
Evaluation of customer-based brand equity of Milka chocolate on confectionary markets of Saint Petersburg and Almaty [master's thesis MIB] – ВШМ СПбГУ – Vivaldi.html | 33,88 kB | Full Text available in Vivaldi | View/Open |
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