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http://hdl.handle.net/11701/1309
Title: | Search advertising for small Finnish tourism company in Russian Internet – Experimental study: Google AdWords versus Yandex.Direct |
Other Titles: | Поисковая реклама в России для малой финской туристической компании - экспериментальное исследование на примере Яндекс.Директ и Google AdWords |
Authors: | Yablonsky, Sergey A. Ritala, Paavo Pirhonen, Jussi Пирхонен, Ю. |
Issue Date: | 2014 |
Publisher: | Graduate School of Management, Saint Petersburg State University; Lappeenranta University of Technology, Master in Information Technologies and Innovation Management |
URI: | http://hdl.handle.net/11701/1309 |
Appears in Collections: | Master's Theses |
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File | Description | Size | Format | |
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Search advertising for small Finnish tourism company in Russian Internet experimental study Google AdWords versus Yandex.direct [master's thesis (MITIM)] – ВШМ СПбГУ – Vivaldi.html | 35,44 kB | Full Text available in Vivaldi | View/Open |
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