Browsing by Author Smirnova Mariia Mikhаilovnа

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Showing results 1 to 10 of 10
PreviewIssue DateTitleAuthor(s)
2017Acceptance of Augmented Reality in M-Commerce: the Role of Consumers' Motivation, Drivers and BarriersЧеренко Полина Леонидовна; Cherenko Polina
2018Analysis of the Gaps in Consumer Perception of a Customer-Oriented Approach in the Banking IndustryОбухов Никита Сергеевич; Obukhov Nikita
2018Changes in Consumer Behavior: Embracing Generation Z in RussiaАскенова Лаура; Askenova Laura
2018Consumer Behavior Factors in Natural Beauty and Personal Care Market in Russia.Панова Виктория Евгеньевна; Panova Viktoriia
2018Consumer Behavior in the Organic Food MarketАйвазян Мэри Гайковна; Aivazian Meri
2017The development of marketing activities to increase customer loyalty for the DLT department storeКусенкова Дарья Сергеевна; Kusenkova Daria
2018Digital Marketing Strategies in FMCG MarketТепляшин Денис Вячеславович; Tepliashin Denis
2018Examining the Relationship of Brand Love and Brand Loyalty to Luxury Fashion Brands in RussiaАчимпонг Ивонн Конаду; Aсheampong Yvonne Konadu
2018The Role of Initial Consideration and Active Evaluation Within the Consumer Decision Journey Framework: the Journey Experience of Amazon Italy Customers.Бассани Дольче Джудит; Bassani Dolce Jehudith
2017Selection Criteria of Russian Consumers in the Organic Food Market: Country of Origin PerceptionsМанолова Ирина Владимировна; Manolova Irina