Архив открытого доступаСанкт-Петербургского государственного университета
Просмотр собрания по группе - Авторы Смирнова, М. М.
Результаты 1 по 8 из 8
| Предварительный просмотр | Дата выпуска | Название | Автор(ы) |
| 2012 | Brand equity in modern marketing theory | Muravskii, D. V.; Smirnova, Maria M.; Alkanova, O. N. |
| 2007 | Coordination mechanisms of relationship management process with partners: Basic approaches | Kouchtch, Sergei P.; Smirnova, Maria M. |
| 2011 | Innovation activities of the Russian companies: The results of empirical study | Rebyazina, Vera A.; Kouchtch, Sergei P.; Krasnikov, Alexander V.; Smirnova, Maria M. |
| 2006 | Managing buyer-seller relationships in industrial markets: A value creation perspective | Smirnova, Maria M. |
| 2006 | Managing relationships in Russian companies: Conceptual model development for an empirical study | Kouchtch, Sergei P.; Smirnova, Maria M. |
| 2006 | Managing relationships in Russian companies: Results of an empirical study | Kouchtch, Sergei P.; Smirnova, Maria M.; Krotov, Konstantin V.; Starkov, Andrey G. |
| 2007 | SCM in Russian companies: Strategy or tactics? (Results of an empirical study) | Kouchtch, Sergei P.; Smirnova, Maria M. |
| 2012 | The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study | Samuylova, E. B.; Muravskii, D. V.; Smirnova, Maria M.; Alkanova, O. N. |
