Please use this identifier to cite or link to this item: http://hdl.handle.net/11701/833
Title: The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study
Authors: Samuylova, E. B.
Muravskii, D. V.
Smirnova, Maria M.
Alkanova, O. N.
Issue Date: 2012
Publisher: Graduate School of Management, Saint Petersburg State University
Series/Report no.: Working Paper; #8 (E)-2012
URI: http://hdl.handle.net/11701/833
http://hdl.handle.net/11701/833
Appears in Collections:Working Papers

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