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|Title:||The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study|
|Authors:||Samuylova, E. B.|
Muravskii, D. V.
Smirnova, Maria M.
Alkanova, O. N.
|Publisher:||Graduate School of Management, Saint Petersburg State University|
|Series/Report no.:||Working Paper; #8 (E)-2012|
|Appears in Collections:||Working Papers|
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