Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/833
Title: | The role of brand characteristics in brand alliance engagement with different types of partners: An exploratory study |
Authors: | Samuylova, E. B. Muravskii, D. V. Smirnova, Maria M. Alkanova, O. N. Самуйлова, Е. Б. Муравский, Д. В. Смирнова, М. М. Алканова, О. Н. |
Issue Date: | 2012 |
Publisher: | Graduate School of Management, Saint Petersburg State University |
Series/Report no.: | Working Paper; #8 (E)-2012 |
URI: | http://hdl.handle.net/11701/833 http://hdl.handle.net/11701/833 |
Appears in Collections: | Working Papers |
Files in This Item:
File | Description | Size | Format | |
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8(E)_2012.pdf | 902,84 kB | Adobe PDF | View/Open |
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