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http://hdl.handle.net/11701/701
Title: | Brand equity for fashion industry: In search of general principles and a valuation case for Louis Vuitton and Gucci |
Other Titles: | Особенности капитала бренда для компаний рынка роскоши: общие принципы и оценивание Louis Vuitton и Gucci |
Authors: | Andreeva, Alena N. Prokofyeva, Olga S. Андреева, А. Н. Прокофьева, О. С. |
Issue Date: | 2010 |
Publisher: | Graduate School of Management, Saint Petersburg State University |
Series/Report no.: | Russian Management Journal; Vol. 8, Issue 4 |
URI: | http://hdl.handle.net/11701/701 http://hdl.handle.net/11701/701 |
ISSN: | 1729-7427 |
Appears in Collections: | Articles |
Files in This Item:
File | Description | Size | Format | |
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rmj_4_10_Andreeva-Prokofyeva.pdf | 298,47 kB | Adobe PDF | View/Open |
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