1. DSpace at Saint Petersburg State University
  2. St.PETERSBURG UNIVERSITY ACADEMIC PRESS
  3. ACADEMIC JOURNALS
  4. Vestnik of Saint Petersburg University. Management
  5. 2017

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Collection's Items (Sorted by Submit Date in Descending order): 1 to 8 of 8
PreviewIssue DateTitleAuthor(s)
Mar-2017Baltika Breweries: Product-line Pricing and Brand Positioning (Case Study)Gladkikh, Igor V.
Mar-2017Luxury brands consumption: The segment of “Chandlers”Ochkovskaya, Marina S.
Mar-2017Methodology Development and Implementation for the estimation of the brand’s personification on the example of fashion apparel marketTsoi, Marina E.; Shchekoldin, Vladislav Yu.; Dolgikh, Irina V.
Mar-2017Brand personality evaluation: The case of universities in Nizhny NovgorodAlexandrovskiy, Sergey V.; Fomenkov, Denis A.
Mar-2017Contemporary branding theory: Division of approaches according to functional perspectiveKusraeva, Olga A.
Mar-2017Brand alliances in contemporary marketing theoryMuravskii, Daniil V.; Smirnova, Maria M.
Mar-2017Evolution of key concepts of brand managementDomnin, Vladimir N.; Starov, Sergey A.
Mar-2017From the Editorial Board-
Collection's Items (Sorted by Submit Date in Descending order): 1 to 8 of 8

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