Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/6431
Title: | Exploring borrowed brand equity |
Authors: | Muravskii, D. Smirnova, M. |
Issue Date: | 2015 |
Publisher: | Graduate School of Management, St. Petersburg State University |
Series/Report no.: | Working Papers;#24(E)-2015 |
URI: | http://hdl.handle.net/11701/6431 |
Appears in Collections: | Working Papers |
Files in This Item:
File | Description | Size | Format | |
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24_WP 2015 Muravskii Smirnova.pdf | 422,66 kB | Adobe PDF | View/Open |
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