Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/39136
Title: | Relevance of context of brand mentions in fiction to the contemporary brand values and target audience (the case of Nestlé in K. Chukovsky’s memoirs about A. Akhmatova) |
Authors: | Andreyuk, Denis S. Ochkovskaya, Marina S. |
Issue Date: | Dec-2022 |
Publisher: | St Petersburg State University |
Series/Report no.: | Vestnik of St Petersburg University. Management;Volume 21; Issue 4 |
URI: | http://hdl.handle.net/11701/39136 |
Appears in Collections: | Issue 4 |
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