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http://hdl.handle.net/11701/1629
Title: | The role of the social media marketing in adding customer value at different stages of buying process on the example of construction company YIT |
Other Titles: | Роль маркетинга в социальных сетях как источника дополнительной ценности для потребителя на разных стадиях процесса покупки на примере строительной компании YIT |
Authors: | Ovcharenko, Artemii V. Овчаренко, А. В. |
Issue Date: | 2015 |
Publisher: | Saint Petersburg University, Graduate School of Management, Master in Information Technologies and Innovation Managment Program |
URI: | http://hdl.handle.net/11701/1629 |
Appears in Collections: | Master's Theses |
Files in This Item:
File | Description | Size | Format | |
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Ovcharenko_Referee_Review.pdf | 55,51 kB | Adobe PDF | View/Open | |
Ovcharenko_Sc_Adv_Reference.pdf | 53,76 kB | Adobe PDF | View/Open | |
The role of social media marketing in adding customer value at different stages of buying process on the example of construction company YIT [master's thesis MITIM] – ВШМ СПбГУ – Vivaldi.htm | 6,25 kB | Full Text available in Vivaldi | View/Open |
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