Internationalization Strategy of Japanese MNCs in Russia

Abstract

The paper offers empirical tests and is engaged with the extension of the integration-responsiveness (I-R) framework given the injection of Cultural distance. The study identifies how Cultural distance affects Global integration and Local responsiveness in terms of the Internationalization strategy of Japanese MNCs in Russia by setting a special., emphasis on Japanese MNCs in Manufacturing, and Services/Retail in Russia based on case study research with surveys. The study on the linkage of Cultural distance and I-R framework with the typology is still lacking. The contexts of Japanese MNCs and the Russian market have been ignored in the existing research. We believe that outcomes of the research contribute to the extension of the I-R framework and that can be replicable to similar cases with the generalization of the uniqueness of Japanese MNCs in Russia.