Research RepositorySaint Petersburg State University
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http://hdl.handle.net/11701/1465| Title: | Marketing Innovation Analysis: Drivers of Consumers’ Perception Toward Augmented Reality |
| Authors: | Gabov, Roman A. Габов, Р. А. |
| Issue Date: | 2013 |
| Publisher: | Graduate School of Management, Saint Petersburg University, Master in International Technology and Innovation Management |
| URI: | http://hdl.handle.net/11701/1465 |
| Appears in Collections: | Master's Theses |
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| File | Description | Size | Format | |
|---|---|---|---|---|
| Marketing innovation analysis_ drivers of consumers' perception toward augmented reality [master's thesis MITIM] – ВШМ СПбГУ – Vivaldi.html | 34,23 kB | Full Text available in Vivaldi | View/Open |
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