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Title: | Country of origin effect and its application to brand strategy: Case of pseudo foreign brands |
Other Titles: | Эффект страны происхождения и его применение в бренд-стратегии на примере псевдоиностранных брендов |
Authors: | Morozov, Daniil D. Морозов, Д. Д. |
Issue Date: | 2014 |
Publisher: | Graduate School of Management, Saint Petersburg State University, Master in International Business |
URI: | http://hdl.handle.net/11701/1423 |
Appears in Collections: | Master's Theses |
Files in This Item:
File | Description | Size | Format | |
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Country of origin effect and its application to brand strategy case of pseudo foreign brands master's thesis (MIB) – ВШМ СПбГУ – Vivaldi.html | 34,33 kB | Full Text available in Vivaldi | View/Open |
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