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Title: Country of origin effect and its application to brand strategy: Case of pseudo foreign brands
Other Titles: Эффект страны происхождения и его применение в бренд-стратегии на примере псевдоиностранных брендов
Authors: Morozov, Daniil D.
Морозов, Д. Д.
Issue Date: 2014
Publisher: Graduate School of Management, Saint Petersburg State University, Master in International Business
Appears in Collections:Master's Theses

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