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Title: Various Forms of Value-Based Selling Capability - Commentary on “Value-Based Selling: An Organizational Capability Perspective”
Authors: Jaakkola, Matti
Frösén, Johanna
Tikkanen, Henrikki
Issue Date: 2015
Series/Report no.: Industrial Marketing Management;forthcoming
ISSN: 0019-8501
Appears in Collections:Articles

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