Research RepositorySaint Petersburg State University
Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/1210| Title: | The application of buzz marketing tools in repositioning the brand: cases of launching automotive brands in the international markets |
| Other Titles: | Применение инструментов базз-маркетинга при репозиционировании бренда на примере запусков автомобильных брендов на иностранные рынки |
| Authors: | Starov, Sergey A. Komulainen, Svetlana Комулайнен, С. |
| Issue Date: | 2013 |
| Publisher: | Master in International Business, Graduate School of Management, Saint Petersburg State University |
| URI: | http://hdl.handle.net/11701/1210 |
| Appears in Collections: | Master's Theses |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Komulainen_Advisors_Reference.pdf | 99,93 kB | Adobe PDF | View/Open | |
| Komulainen_Referee's Review.pdf | 99,4 kB | Adobe PDF | View/Open | |
| The application of buzz marketing tools in repositioning the brand_ cases of launching automotive brands in the international markets master's thesis (MIB) – ВШМ СПбГУ – .html | 33,52 kB | Full Text available in Vivaldi | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.