The flagship product releases influence on the company’s abnormal value: pharmaceutical and technology industries

Abstract

There is a plenty of various event-studies conducted in terms of different events and from the multiple industrial sectors perspectives. In this study the existing methodology is provided and implemented in order to find out the influence of flagship products releases on the abnormal value of the company. This is fulfilled for firms within the high-velocity global technology industry and US analgesic sector of pharmaceutical market with respect to their property to provoke consumers' addictiveness to the products they represent. Moreover, the case study on managerial decisions, concerning the flagship and core products, and their influences on the abnormal value of the company was considered.