Impact of non-financial indicators on market value of Internet firms

Abstract

The objective of the Master thesis is to establish relations between market capitalization of Internet firms and financial and non-financial indicators. The study revealed that both financial and non-financial indicators influence market capitalization of Internet firms, and that in comparison to after Dot.com bubble period nowadays financial indicators have more significant influence on market value of Internet firms. In addition to this, the current research determined, than for different Internet subindustries different financial and non-financial indicators have influencing power. The incremental contribution of the study is the set of recommendation tailored for each considered in the study Internet subindustry.