Internationalization of companies from emerging markets: Case of construction industry

Abstract

The main goal of the master thesis was to define and evaluate success factors, which have an impact on the internationalization process of construction companies from emerging markets. The main objectives were to find out which success factors influence the internationalization process of construction companies from emerging markets, at what extent they affect an entry mode choice and how they could be evaluated. The results show that specific success factors of internationalization doesn’t vary greatly throughout different emerging markets and could lead to the similar internationalization strategy. This approach was proven by the example of two companies from emerging markets – LenSpezSMU (Russia, St. Petersburg) and The Dinevi Group (Bulgaria, Burgas). Moreover it was supported by expert opinions of 10 market leaders. As a result the framework for the successful internationalization process and entry mode choice was developed. It helps to evaluate the current situation on the host market and compare it with opportunities within the company.