Browsing by Author Sumbaeva, Aleksandra A.

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PreviewIssue DateTitleAuthor(s)
Jun-2016Investigation of the Perceived Risk of Buying Products under Own Retail BrandStarov, Sergey A.; Zagorskiy, Andrey L.; Gladkikh, Igor V.; Sumbaeva, Aleksandra A.
2013Perceived Risk of Private Labels as Opposed to Perceived Risk of Manufacturer Brands (the Case of Local and International Retailers in Saint-Petersburg)Sumbaeva, Aleksandra A.; Сумбаева, А. А.