Browsing by Author Sumbaeva, Aleksandra A.
Showing results 1 to 2 of 2
Preview | Issue Date | Title | Author(s) |
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Jun-2016 | Investigation of the Perceived Risk of Buying Products under Own Retail Brand | Starov, Sergey A.; Zagorskiy, Andrey L.; Gladkikh, Igor V.; Sumbaeva, Aleksandra A. | |
2013 | Perceived Risk of Private Labels as Opposed to Perceived Risk of Manufacturer Brands (the Case of Local and International Retailers in Saint-Petersburg) | Sumbaeva, Aleksandra A.; Сумбаева, А. А. |