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Title: Perceived Risk of Private Labels as Opposed to Perceived Risk of Manufacturer Brands (the Case of Local and International Retailers in Saint-Petersburg)
Other Titles: Воспринимаемый риск собственных торговых марок по сравнению с воспринимаемым риском брендов производителей (на примере национальных и международных розничных сетей в Санкт-Петербурге)
Authors: Sumbaeva, Aleksandra A.
Сумбаева, А. А.
Issue Date: 2013
Publisher: Graduate School of Management, Saint Petersburg University, Master in International Business
Appears in Collections:Master's Theses

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