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http://hdl.handle.net/11701/1507
Title: | Perceived Risk of Private Labels as Opposed to Perceived Risk of Manufacturer Brands (the Case of Local and International Retailers in Saint-Petersburg) |
Other Titles: | Воспринимаемый риск собственных торговых марок по сравнению с воспринимаемым риском брендов производителей (на примере национальных и международных розничных сетей в Санкт-Петербурге) |
Authors: | Sumbaeva, Aleksandra A. Сумбаева, А. А. |
Issue Date: | 2013 |
Publisher: | Graduate School of Management, Saint Petersburg University, Master in International Business |
URI: | http://hdl.handle.net/11701/1507 |
Appears in Collections: | Master's Theses |
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Perceived risk of private labels as opposed to perceived risk of manufacturer brands _ (the case of local and international retailers in Saint-Petersburg) master's thesis.html | 33,77 kB | Full Text available in Vivaldi | View/Open |
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