The impact of corporate social performance on the organisation's labour market attractiveness: The comparative analysis of Russian and Finnish job-seekers

Abstract

Study assesses importance of company’s corporate social performance for job-seekers, and investigates ways of communicating such information to target audience. During the research students of business schools from Russia and Finland were questioned. Results of the study have shown that Russian and Finnish students rate importance of CSP of their future importance differently, Finnish students rating it more important. Product quality, employee relations, and environment, were found to be most important for company attractiveness most among CSR dimensions. Regarding CSR communication, the findings have shown that special independent ratings, word of mouth, and company CSR reports were considered to be most reliable by job-seekers. Framework of CSR communication to potential employees is suggested.