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http://hdl.handle.net/11701/9014
Полная запись метаданных
Поле DC | Значение | Язык |
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dc.contributor.author | Korneeva, Irina E. | - |
dc.date.accessioned | 2018-01-30T09:26:39Z | - |
dc.date.available | 2018-01-30T09:26:39Z | - |
dc.date.issued | 2017-12 | - |
dc.identifier.citation | Korneeva I. E. Market Orientation in Non-Profit Sector: The Concept and Main Research Directions. Vestnik of Saint Petersburg University. Management, 2017, vol. 16, issue 4, pp. 564–595. | en_GB |
dc.identifier.other | 10.21638/11701/spbu08.2017.404 | - |
dc.identifier.uri | http://hdl.handle.net/11701/9014 | - |
dc.description.abstract | The paper aims to characterize the core theoretical framework of a concept of market orientation in the nonprofit sector. It systematizes up-to-date studies in this field and determines areas for future development. The analysis covers peer-reviewed papers from 1969 to 2015. The paper presents a detailed analysis of the theoretical concept of market orientation in non-profit organizations. Market orientation is regarded as organizational philosophy that gave rise to a certain form of organizational culture, as well as a set of behavioral norms that are consistent with the values of market-oriented organizational culture. Based on the analysis of current studies in the field of market orientation in non-profits, the author points out two most actively developing areas of empirical research. The first focuses on factors that affect the level of market orientation in non-profits. The second examines the impact of market orientation on the performance of non-profits. The paper concludes that market orientation has a positive impact on organisational performance. This result provides additional grounds to the validity of the concept of market orientation in the non-profit sector. | en_GB |
dc.description.sponsorship | The research was realized within the framework of the project "Comprehensive Analysis of the Factors of Efficiency of Cooperation between NGOs and the State in the Provision of Social Services" of the Program of fundamental research of the National Research University "Higher School of Economics" in 2017. | en_GB |
dc.language.iso | ru | en_GB |
dc.publisher | St Petersburg State University | en_GB |
dc.relation.ispartofseries | Vestnik of St Petersburg University. Management;Volume 16; Issue 4 | - |
dc.subject | non-profit marketing | en_GB |
dc.subject | concept of market orientation | en_GB |
dc.subject | the non-profit sector | en_GB |
dc.subject | donor orientation | en_GB |
dc.subject | beneficiary orientation | en_GB |
dc.subject | organizational performance in the nonprofit context | en_GB |
dc.title | Market Orientation in Non-Profit Sector: The Concept and Main Research Directions | en_GB |
dc.type | Article | en_GB |
Располагается в коллекциях: | Issue 4 |
Файлы этого ресурса:
Файл | Описание | Размер | Формат | |
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04-Korneeva.pdf | 290,48 kB | Adobe PDF | Просмотреть/Открыть |
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