Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/848
Title: | Influence of Print Advertising on the Perception of Shalimar Perfume (1925-2010) |
Other Titles: | Влияние печатной рекламы на восприятие бренда Shalimar (1925-2010) |
Authors: | Andreyeva, Aliona N. Андреева, А. Н. |
Issue Date: | 2010 |
Publisher: | Graduate School of Management, Saint Petersburg State University |
Series/Report no.: | Working paper; #16 (R)-2010 |
Description: | Full text in Russian. Executive summary in English is available at pp. 43. |
URI: | http://hdl.handle.net/11701/848 http://hdl.handle.net/11701/848 |
Appears in Collections: | Working Papers |
Files in This Item:
File | Description | Size | Format | |
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16(R)_2010.pdf | 2,78 MB | Adobe PDF | View/Open |
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