Phatic Speech Using in Corporate Media

Abstract

The article discusses how phatic speech functions in corporate media. It identifies the main stages as to how to study the phatic speech. It assumes that the phatic speech is particularly important in the corporate media to reduce the distance between an author and an audience and to form a positive perception of the company. The main topics of the corporate media are described. An idea of typical speech behaviour in the corporate media is formed. The analysis of two publications from the corporate media in the nuclear industry presents that phatic speech plays crucial role in the corporate media, primarily as the main factor of text producing and, to a greater extent, as a means of establishing speech contact in the news texts. Refs 16.