Communicative and pragmatic originality, and linguistic and stylistic resources of the television educational program (on the example of the project “Transfer of knowledge”)

Abstract

The article is devoted to the identification and description of the communicative and pragmatic specifics of the television discourse of the cognitive program and its linguistic and stylistic originality. The study is based on the material of an intellectual and entertaining quiz, the participants of which were the finalists of the regional competitions “Teacher of the Year”. It is substantiated that the communicative-pragmatic specificity of the program under study is determined by its genre (intellectual quiz), the category of participants (school teachers) and the educational strategy aimed at popularizing knowledge and sharing knowledge. These factors determine the nature of the linguistic representation of the discourse under study. The vocabulary of general education occupies a key position in the discourse under study. The genre of the quiz involves assessing the performance of tasks, which leads to an abundance of evaluative statements. It is revealed that they are represented by speech acts of approval, praise, compliment; in many cases they are used as a manifestation of politeness, as a kind of etiquette formula and create a harmonious atmosphere of communication. The communicative space of the program is characterized by emotionality, expressiveness, figurative speech of the presenters and participants. The noted features are formed through a variety of figurative and expressive means of the language: metaphors, phraseologically related combinations, precedent units. The polyphony of linguistic and stylistic resources of the cognitive program is noted. The basis of speech communication is the neutral style of the literary language in combination with elements of colloquial style. Among the colloquial elements, emotionally expressive vocabulary, elements of general, professional and youth jargon stand out.