Strategic company management during digital transformation: Analysis of conceptions, approaches and methods

Abstract

Nowadays, the level of digitalization of Russian companies varies greatly depending on their scale, industry, form of ownership, etc. The low efficiency of management systems is one of the key reasons for an insufficiently fast or unsuccessful digital transformation of many Russian companies, which is caused both by the lack of management experience in the context of digital transformation and the undeveloped mechanisms of such management. The latter circumstance determines the important scientific problem of developing the methodological basis of strategic management of companies during digital transformation; the initial stage of which is the analysis of the current state of research in this area. The purpose of the study is to identify research prospects, as well as problems that need to be solved to create a methodology for strategic management of companies implementing digital transformation projects. A bibliometric and content analysis of published works was carried out, including a multi-staged publication selection procedure, which reduced the original list of papers from 516 items to 135 ones. The article offers the answers to the following questions: what preconditions for changing the theory and practice of management are created by digital transformation; what ideas and solutions concerning the concept and methodology of strategic management are proposed by the scientific community. Based on the systematization of the results of numerous studies, the paper identifies priority tasks for the development of an improved strategic management methodology. These tasks include improving the strategic management conception, enhancing strategic management mechanisms, developing a system for identifying mechanisms for companies of different strategic orientations and levels of readiness for digital transformation, and developing practice-oriented recommendations for the integrated use of strategic management methods to provide information support for the management processes in domestic companies.