Please use this identifier to cite or link to this item:
http://hdl.handle.net/11701/16127
Title: | The Usage of Gamification in Marketing Surveys: Opportunities and Challenges |
Authors: | Muravskaia, S. Kuznetsova, M. |
Issue Date: | 2019 |
Publisher: | Graduate School of Management, St. Petersburg University |
Series/Report no.: | # 11 (E) - 2019 |
URI: | http://hdl.handle.net/11701/16127 |
Appears in Collections: | Working Papers |
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