The research of enlightening network genre by media-project Newtonew

Abstract

The topic of enlightenment has become relevant in connection with the development of the information society over the past decade. This topic has become relevant in сonnection with a change in the sociocultural and ideological situation in Russia. The idea of enlightenment was peculiar to the Russian media. It acquired new forms of incarnation Starting with the first newspaper and thanks to the Internet. Since today the functional characteristics of communicants in their relation to the written text are mobile. Internet communication influenced the chronotope of the educational text: it has become less dependent on real time and place. The authors undertook the historical and linguistic excursus: such words as “enlightenment”, “enlightenment”, “enlightener”, “enlighten” were explored. There is a representation of the active and passive subjects of this intellectual-and-sensory action/condition and the discourse nature of the phenomenon being studied in the word “enlightenment”. The analysis of the materials of the National Corpus of the Russian language shows that the adjective “educational” dominated in the 20th century and the adjective “enlightenment” dominated in the 21st century. Analysis of network genres “Newtonew” media project shows that the most frequent genres are popular science articles, reviews, recommendations and announcements. Those texts have cognitive intent, they are created specifically for the Internet, and they are notionally written. The main intentions of the addressee of the educational discourse in the digital sphere are the communication of new information, the detection of false information and the structuring of a known quantity. The study of the texts of the media project “Newtonew” became the basis for the hypothesis of the formation of a new text type — the enlightening network genre. Network enlightening genres based on the principles of the edutainment. They are of an acceptable size, balanced in content and fascinating by form.