Media language influence on the forming “Delo v tom, chto…” type phraseoscheme

Abstract

It is shown that media influence on the language is noticeable in the language service subsystems. On the example of type phraseoscheme “Delo v tom, chto…” the transformation mechanism of relations within the sentence into relations within the text is considered. Within the dicteme the reduced main part of the compound sentence “Delo v tom, chto…” performs the construct function (connector of relations with subordinate), anaphoric (reference to preceding utterance) and cataphoric function (reference to subordinate part content). Beginning with the paragraph new dicteme the phrase “Delo v tom, chto…” becomes its formant and acquires new functions: a) forms dicteme as minimum text unit, just as preposition forms syntaxeme — the minimal syntax unit; b) provides interdicteme relations; c) fulfills anaphora function to preceding dicteme and cataphoric function to expanded content of the dicteme formed by it; d) marks text interpartability. The language status of these phrases is supported by: a) systemic nature of significant vocabulary involving into service analytical units; b) formation model (“Delo / sekret / problema / sut' / ideia / vopros / shtuka / beda v tom, chto…”); c) variability; d) synonymy with other language units; e) isomorphism with other language levels units. The pragmatic potential of indicated type phraseoscheme consists of addressantand addressee-centricity: serves text author as rhetorical techniques of actualization and information amplifier, helps addressee to concentrate attention and contribute to the message understanding. It is noticed these phraseoschemes widespread in the internet message headlines, and in traditional media they are interviews characteristic language standard — mark the interviewee’s answer.