Prosody of media speech in the context of convergence

Abstract

Extralinguistic factors that influence the development of modern media caused the necessity to transform the speech that sounds in the air. In the conditions of multichannel practice, the same message is transmitted by the journalist on several media platforms that requires knowledge of the basic laws of sounding speech and expressive possibilities of prosody that are relevant in a specific situation on the air. Speech on the air is considered in conjunction with extralinguistic factors and specific screen situation that determine the specifics of the modern media. The proposed typology of the modern media, along with the analysis of the texts on the air, makes it possible to assess the expressive possibilities of prosody, depending on the type of speech and genre features of journalistic materials and to formulate practical recommendations for voicing the media texts. The example of monologic speech shows how the prosodic characteristics of a journalist’s speech change in the conditions of a specific media communication, what methods of sounding speech are most effective for transmitting information and for influencing the audience. The analysis of the best journalists’ and anchors’ speech allows us to formulate general recommendations on the design of a sounding speech in media. The results of the research show how to use the full range of prosodic opportunities for the most effective media communication.